As an IT company we get asked "Do you manage websites or SEO?" It's a great question and to hear a business owner ask this question shows that they are interested in engaging their customers online. Thus inspired me to write this article.
In my research over the past week I found that many business owners simply don’t see any value in engaging with their customers online. And this trend increases with age.
41% of small business owners under the age of 55 believe social media is important while 23% for the over 55 age group believe social media is important
57% of younger small business owners see value in having a Facebook page compared to 41% of older small business owners.
It gets even worse when it comes to actually posting on social media; only 17% of under 55 small business owners report posting once a week, and that percentage drops to 9% for the over 55 crowd.
How to Up Your Digital Game
There are a number of ways for small business owners to up their digital game. The first thing you need to do is to determine your digital footprint and that of your competitors:
- Google yourself and your business
- Google your competitors
- Compare your website to your competitors sites
- Check your social status
- Check your online listings
- Ask for feedback
- Work smarter, not harder
- Ask for professional help
Digital marketing for small business owners takes time and skill, and many small business owners lack one or both. If that describes you it may be time to ask for professional help. Professional digital marketing consultants and agencies can provide you with an in-depth analysis of your digital footprint and digital marketing strategy. And based on that they can help you develop and implement an effective digital marketing strategy. If you really don’t have the time to do it yourself you may be better off to have a professional do all the work so that you can focus on your business!
Give us a call at 702.979.1861 Ext 2 and we'll get you in touch with our highly recommended SEO Professionals.
Are you looking for an experienced, trustworthy, and reliable, Managed IT Service Provider in Nevada who can design and manage an IT system that promotes your success? Look to Orbis Solutions Inc. Call (702) 979.1861 Ext 2, or email us at firstname.lastname@example.org.
Source: Digital Marketing