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Building relationships with our customers, clients and prospects is crucial in this age of social media. Companies who embrace relationship building as part of their marketing activity are far more likely to generate customer loyalty and repeat business, plus it is far cheaper to target your existing customers than it is to generate new leads.

Email newsletters (or e-newsletters) are an incredibly efficient way for your company to keep in touch with customers and prospects, encouraging a steady stream of leads. People guard their email inbox's mercilessly these days which means that being granted permission to send them a newsletter gives you an opportunity to build and nurture a unique relationship. This is an arena where you can truly stand out from the competition.

Here are our top ten reasons why your business should have a newsletter:
  1. Newsletters create a more personal and intimate connection with your prospects and clients
  2. Newsletters keep you in front of your target market until they are ready to buy
  3. Newsletters ensure people don’t forget about you
  4. Newsletters give you a platform to display your expertise on a deeper level
  5. Newsletters help to generate customer loyalty
  6. Newsletters belong to you – there’s no dependency on social media trends or terms of use
  7. Newsletter lists are one of the biggest assets your company can have
  8. Newsletters give you the opportunity to really get to know your customers
  9. Newsletters save you money by nurturing existing leads and allowing you to market to existing followers
  10. Newsletters let you tailor-make your offerings to your ideal customer by tapping into what they really want from you.

Can you think of any others? We’d love to hear your ideas in the comments. Don't forget to Join our Newsletter!